SITE: Kia + facebook + Augmented reality

The hamsters are sick of rolling in their boring hamster wheels. They want a new way to roll. Only you can help them into the Kia Soul.


In association with digital marketing agency Initiative and creative agency David & Goliath, Total Immersion has unveiled the new D’Fusion@Home Facebook application, called “Go Hamster Go!” The game marks the first use of augmented reality in a Kia application for a social media environment -- and adds to the cool factor with “game changing” face tracking. The application is available now on the social networking site under the Go Hamster Go! tab.