adidas knows a lot about athletes - not only professionals but also serious amateurs such as weekend marathoners.
And one thing adidas has found through research is that marathon runners don’t achieve their goals alone - it requires a lot of support from family and friends to make their personal dreams a reality.
To promote their their sponsorship of the 2009 London Marathon, adidas decided to use mobile technology to help the runners and spectators stay connected during the race, by providing the Mobile Marathon Tracker, and Personalized Runner Messages.
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