PRIX | OSOCIO COTY 2011

Pour une 2ième année consécutive je suis jury aux COTY organisé par le blogue OSOCIO. Les coty 2011 récompensent les meilleurs campagnes de marketing social dans le monde.

What a year for social causes and the communications behind them. A year that no-one could have predicted. A year when change was driven more from the grassroots than by experts at nonprofits. And yet, where communications platforms and ideas still had a vital role to play.

After all, the Arab Spring and occupy movements needed symbols and rallying cries – a simple communication idea like ‘we are the 99%’ had the power to speak a simple truth to millions and unite a movement.

All of this has meant a difficult process for the nominations to the Osocio campaign of the year for 2011. We decided to introduce two new categories, to reward social movements and technological innovations, as well as advertising and marketing ideas.

Another big shift was the move from West to East. This year we saw beautifully conceived and delivered work coming from countries like Vietnam, Sri Lanka and Singapore.

So. These, friends, are our particular favourite campaigns from over 600 amazing blogposts on Osocio in 2011. Stay tuned for the winners.

Jury:
All Osocio bloggers are members of the jury. And we are proud to announce these 14 external jury members:

• David Berman, Do Good Design author/strategic thinker, UN Special Advisor web accessibility.
• Åsk Dabitch, the force behind Adland. Art Director geek.
• Sophie Guérinet, Event & Collection Manager at ACT Responsible.
• Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB.
• Paul de Gregorio, Head of Mobile at UK fundraising agency Open Fundraising.  His blog.
• Constantin Nimigean, Owner at Oitzarisme.ro, an inspirational website about contemporary photography and founder of Love Issue online magazine.
• Claire Kerr, Director of Digital Philanthropy, Artez Interactive. Blogger atNonprofity.com.
• Steve Hall, Advertising Guy and Publisher of Adrants.
• Gustavo Machado, Designer+Educator+Social Entrepreneur from São Paulo, Brazil.
• Joe La Pompe, great lover of creative advertising and restless “copycat hunter” since 1999 on his blog joelapompe.net.
• Nancy E. Schwartz, Publisher/President at Getting Attention/Nancy Schwartz & Company.
• Reinier Spruit, Head of Fundraising at Greenpeace International and founder/blogger at 101fundraising, crowdblog on fundraising.
• Nedra Kline Weinreich, Founder of Weinreich Communications, expert in the field of Social Marketing.
• Martina Zavagno, Interactive marketer working for a premium sports brand. And famous advertising blogger at Adverblog.

Go directly to the category:
- Campaign of the Year
- Innovation of the Year
- Social Movement of the Year