Let's take a look at C2mtl hashtag: #c2mtl. First day of the 2013 edition. Having fun with 3 visualization tools. A sneakpeak with mentionmap. This free tool loads each user's Twitter status updates (tweets) and finds the people and hashtags they talked about the most. The data is displayed using Constellation Framework The larger path of the day is: c2mtl to sidlee.Other highlights of the day: the ideo guy + Toms + GE healthcare canada
xefer is not a recent project (2008) but shows a nice mash-up of Yahoo Pipes and the Google Chart API.
Spot by Neoformix offers several views that sort by top five groups of similar tweets, tweets along a timeline based on when they were sent, bar chart with the people sending the most tweets in the set, bar chart showing the tool used to send the tweets (mostly iphone app for C2mtl), tweets that share common words inside large circles and the directly shows word bubbles with tweets attracted to the words they contain (picture below)
En amont de sa prochaine édition qui aura lieu du 21 au 23 mai prochain,C2-MONTRÉAL, en collaboration avec Sid Lee, met sur pied un immense brainstorm mondial, un Boot Camp qui met au défi des milliers d’entrepreneurs et de créateurs de la planète de sensibiliser et de mobiliser le plus de gens possible pour la cause chérie de Sir Richard : End the war on drugs. Lire le communiqué de presse. Voici une compilation de certaines publications sur le sujet :
Un vrai tour de force. Les résultats de la première campagne avaient été tels que l’équipe de Plaisirs Gastronomiques ne cherchait pas à faire une nouvelle campagne coûte que coûte. « Peu de gens ont l’impression que nous avons été absents de l’écran ces cinq dernières années, mais tôt ou tard, il fallait à nouveau communiquer », révèle Christophe Beauvais, président de Plaisirs Gastronomiques. « Il fallait certaines conditions pour un retour et elles ont toutes été réunies : confier de nouveau le mandat à Sid Lee ainsi qu’à la même équipe de créatifs qu’en 2006-2007, incluant Simon-Olivier Fecteau, confirmer le retour de Bruno Marcil comme personnage principal de la campagne et surtout nous assurer d’une évolution encore plus marquée des messages publicitaires. »
Pour Sid Lee, cette campagne représente une opportunité de collaborer à nouveau avec des créatifs qui ont mené leur carrière vers de nouveaux sommets depuis leur dernière rencontre, soit Eva Van den Bulcke, Simon-Oliver Fecteau et Louis-Thomas Pelletier, concepteur-rédacteur chez Sid Lee à l’époque. Cette fois, leur expérience acquise depuis a amené une plus grande multidisciplinarité autour de la table. « Nous avons eu énormément de plaisir à travailler ensemble en 2006 et c’est cette même ambiance que nous avons réussi à recréer », indique Eva Van den Bulcke, co-directrice à la création et associée chez Sid Lee. « Le noyau du projet était inspirant, et Christophe nous faisait tellement confiance qu’il nous appelait parfois tard le soir inquiet que les scénarios ne soient pas assez « caves » (le mot d’ordre de la création). Cette dynamique nous a donné la chance d’améliorer notre recette initiale pour mieux unir création et gastronomie, avec une touche de ridicule. »
Welcome to the street where originality lives; the adidasOriginals neighborhood. This is where athletes, musicians, skaters, artists, entertainers and more all come together to show their colors, their style and their originality.
Outre le nouveau design, le site intègre de nouvelles fonctionnalités Facebook dans la majeure partie du site. “Je l’adore”, mais aussi, “Je le veux” et “Je l’ai”, Il est désormais possible de partager commentaires et appréciations dans le détail de chacun des produits. Résultat, un site au cœur des nouvelles tendances du social shopping.
adidas Originals is launching the first Augmented Reality experience in footwear. The adidas Originals AR Game Pack is a set of 5 shoes, each printed with an AR code on the tongue. When you hold the code in front of your webcam, you'll gain access to a virtual version of the adidas Originals Neighborhood. Each month between February and April, we'll launch a new interactive game within the Neighborhood and your shoe will be the game controller. The experience launches on February 10th at http://www.adidas.com/originals
adidas originals has recruited a staggering list of Star Wars fans for a once-in-a-lifetime music video. This Force is strong with this line-up: Snoop Dogg, David Beckham, Daft Punk, DJ Neil Armstrong, and Calle 13. adidas is launching this campaign officially tomorrow - but before the rest of the world gets to groove to this remix of John Williams' finest hour, you can check it out right now:
montréal.ad introduces YUL-LAB to help you evaluate your advertising model with minimal risk in a test market before implementing it elsewhere. Ensure your success thanks to Montreal’s expertise in strategy, media planning and creative applications.
What is the YUL-LAB? THE YUL-LAB: A predictive and reliable advertising experimentation model Minimizing risk through experimentation
Global brands aiming to access new markets, to introduce new products and services as well as develop innovative campaigns are faced with risky, expensive and complex operations. Today’s Chief Marketing Officers (CMO) must deal with market globalization. They are under constant pressure to optimize investments. In addition, CMOs must rethink creative products and advertising investments as well as account for the new role played by digital technology. In this new reality, where mistakes can be fatal, advertisers are dreaming of finding new ways to test novel advertising combinations. The goal is to discover and test new methods that reliably predict success or failure. What is the YUL-LAB?
The YUL-LAB fulfills new needs. It was created to reinvent advertising. A unique experimentation lab, it was designed for international brands to help them develop new predictive and reliable advertising models that will later be exported. The Lab allows global brands to test all possible advertising combinations because it converts ideas into reality while measuring results and predicting success. The lab optimizes Montreal as a cultural microcosm and provides advertisers with a realistic environment for experimenting new advertising models that can later be reproduced anywhere in the world. Why Montreal?
Metropolitan Montreal is unique. It is home to an infinite range of media opportunities. It is founded on human and material capabilities, academic and intellectual resources as well as creative resources that allow experimentation with target groups that represent numerous cultures and languages. Montreal possesses all the essential assets of a perfect human laboratory to help brands build predictive advertising models. For example:
1. Montreal’s media environment is overdeveloped. 2. Montreal is a mainstream market with its own star system, and is close to major brands’ international headquarters. 3. Montreal is an isolated market where experiments can be performed in a controlled environment. 4. Montreal allows investment optimization while experimenting at low cost. 5. Montreal is renowned for its cultural effervescence, which nurtures great creativity. It abounds in world-class strategic and creative advertising talent.
YUL-LAB benefits
The Yul-Lab is the principle commercial offer of montreal.ad, the online portfolio of Quebec’s 65 advertising agencies. As such, it provides advertisers with a custom-made destination to experiment and develop new advertising models for export. The Lab also provides brands with important additional direct benefits:
1. Media inventory : preferential and competitive rates (TV, radio, printed, out-of-home, web, etc.) that were pre-negotiated with Quebec’s largest media and research groups; 2. Efficiency, flexibility and timeliness: excellent return on investment (ROI) through low-cost trials, timeliness and flexibility, as well as world-class talents at a competitive price; 3. Multidisciplinary services:a collaborative environment made up of experienced multidisciplinary teams ready to work with advertisers (advertising agencies, production companies, research firms, media groups, marketing and business consulting firms, photographers, graphic designers, etc.); 4. Research and follow-up: access to top professional resources, marketing research and tracking products that were pre-developed for this kind of initiative; 5. Straightforward hosting structure: a single point-of-entry.
How to qualify for the YUL-LAB?
1. Become a new advertiser in Montreal, or launch a new project; 2. Demonstrate the research and/or development nature of a project; 3. Obtain the approval of a committee composed of representatives from the Association of Quebec Advertising Agencies (AQAA), the advertiser, its agency and media outlets.
How to contact the YUL-LAB
Montréal.ad/Association of Quebec Advertising Agencies Yanik Deschênes, President and General Manager Phone: 1 514 848-1732, ext. 203, or 1 877 878-1732 E-mail address: y.deschenes@aapq.ca Fax: 514 848-1950 2015, Peel St., Suite 925 Montreal, Québec Canada H3A 1T8
Bien que la marque eut été lançée plus tôt cette année, voici aujourd'hui le nouveau site d'adidasSLVR(SLVR is adidas Sport Style Division’s newest label, the same division behind Y-3, the sport-inspired luxury label as well as Adidas Originals, the brand’s original lifestyle brand that celebrates originality), très fashion victime et au style épuré .
Sid LeeAmsterdam a lancé un nouveau site web pour PAUW, une des grandes marques de la mode hollandaise qui est vendue dans 20 magasins en Hollande et dans plus de 120 magasins ailleurs dans le monde. Le site est bien propret, sans frou-frou ni fanfreluche sans doute en accord avec la marque. J'aurais toutefois aimé y trouver plus de call to action, des vidéos grand écran et d'autres fonctions de relation avec la marque. La marque PAUW est présente au Canada.
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