Aucun message portant le libellé italie. Afficher tous les messages
Aucun message portant le libellé italie. Afficher tous les messages

HORS MEDIA: Heineken İtaly Activation

AFFICHAGE: Murale Absolut en Italie

jean julien guyot, absolut, italia, affichage, ipub, blog, strategy, infopub.blogspot.com, ipub.ca.cx


STREET: Condom Mob

En Italie une action dans une université contre le Sida.

PUB: are you unique?

Win a professional model shooting and be the new face for the POLICE campaign 2010. Take part or vote!
+ d'Italie sur ipub.

AFFICHAGE: G8 for kids

Save the Children a suspendu cette affiche hier lors du sommet du G8 à Rome.

Save the Children, G8, jean julien guyot, ipub, marketing societal, infopub,blogspot,com, ipub.ca.cx, blog, strategy
Save the Children warned that G8 leaders, who are meeting in L’Aquila, are failing to do enough to save the lives of the 9.2 million children who die every year from easily preventable diseases.
via

SITE: Martini Asti

Un petit site bien fait sans grand effet mais efficace pour Martini Asti.

martini, jean julien guyot, strategist, Europe, Canada, infopub.blogpost.com, ipub.ca.cx; blog

VIDEO: Honda short film by Michele D'Auria

Quand Michele d'Auria (graphiste italien) réalise une vidéo institutionnelle pour la marque Honda, c'est toute une histoire qui se déroule devant vos yeux :

Le teaser en anglais




La version complète en italien (10 min)


Honda The Power of Dreams (italiano) from micheledauria on Vimeo.


Le making of.
Backstage of Honda The Power of Dreams shortfilm, written and directed by Michele D'Auria, backgrounds by Simone Prisco, Music by Lino Cannavacciuolo, voice over by Gianni Musy and Ken Belton

AFFICHAGE: acea

Federico Russo, un collégue bloggeur d'Italie nous fait part de cette campagne poétique pour la compagnie Acea - La compagnie publique de gestion de l'eau en Italie.

acea, jean julien guyot, blog, pub, infopub.blogspot.com, ipub.ca.cx
acea, jean julien guyot, blog, pub, infopub.blogspot.com, ipub.ca.cx
acea, jean julien guyot, blog, pub, infopub.blogspot.com, ipub.ca.cxCredits:
Advertised brand: Acea - water public utility (Italy)
Advert title: Water instruments
Headline and copy text: Get the right rhythm for your water bills.
Advertising Agency: Publicis Rome
Creative Director: Patrizio Marini
Art Director: Patrizio Marini
Copywriter: Francesco Martini
Photographer: Marco Craig

PUB: vigorsol Ice Cap

vigorsol nous avait offert: The Legend Chipmunk. En 2008, la marque s'attaque au réchauffement de la planète.

Air Action Vigorsol
by firat

GUERILLA: Milan L’invasion des soutiens-gorge

Une opération de guérilla réalisée à Milan pour la promotion de la série Californication sur SKY.


PUB : 1882 fernet

Il est clair que boire du 1882 fernet rend fou...1882, une nouvelle marque de spiritueux italien.


+ de pub sur la chaine IPUB video.
QU'EN PENSEZ-VOUS?

MAGASIN : illy instant popup cafe

Look around you. There is waste everywhere. And in Italy, there is coffee everywhere. Take the two and what do you get? Instant pop-up cafe's made from shipping containers. For some time, designers, architects and builders all over the world have tinkered with the idea of turning excess standard shipping containers into living quarters.
QU'EN PENSEZ-VOUS?

BLOG : federico russo for advertising lovers

Federico Russo, un lecteur d'ipub depuis les bureaux de publicis italie, m'envoie sa plus récente campagne, à vous de juger. Les charmes de l'Italie :-)

ipub, blog, advertising, italy, jean julien guyot, ipub.ca.cx, infopub.blogspot.comipub, blog, advertising, italy, jean julien guyot, ipub.ca.cx, infopub.blogspot.comipub, blog, advertising, italy, jean julien guyot, ipub.ca.cx, infopub.blogspot.com
TITLE: Lovers
CLIENT/PRODUCT: federicorusso.com
ART DIRECTOR: Alessandro Izzillo

COPYWRITER: Federico Russo
PHOTOGRAPHER: Alessandro Izzillo (Erik Vervroegen), Federico Russo (David Droga), Fabio Di Malio (Alex Bogusky)

POST PRODUCTION: Alessandro Izzillo

QU'EN PENSEZ-VOUS?

MAGAZINE : Vogue Make love not war

Voici les photos qui attendent les lecteurs de Vogue Italia en ce mois de Septembre.ipub, jean julien guyot, publicite, blog, infopub.blogspot.com, ipub.ca.cx,vogue, italie, make love not war,state of emergencyipub, jean julien guyot, publicite, blog, infopub.blogspot.com, ipub.ca.cx,vogue, italie, make love not war,state of emergencyipub, jean julien guyot, publicite, blog, infopub.blogspot.com, ipub.ca.cx,vogue, italie, make love not war,state of emergencyipub, jean julien guyot, publicite, blog, infopub.blogspot.com, ipub.ca.cx,vogue, italie, make love not war,state of emergency
Steven Meisel, photographe de talent s’est emparé du conflit americano-irakien pour en faire son cheval de bataille sur ce set de photo intitulé « Make Love, Not War ».
L'année dernière, Vogue Italia avait publiée un numéro sur le thème State of emergency : ICI.
QU'EN PENSEZ-VOUS ?

PUB : katahomo

Receive direct from italy (thanks Ninja Marketing.)Regia Alessio Fava. Sceneggiatura Luca Aimeri. Special Guest Star Francesco Arca. Dal progetto Katahomo di Alice Avallone

QU'EN PENSEZ-VOUS?

PUB : Freedy Gravity set me free !

La marque italienne de vêtement de sport FREDDY, nous en met encore plein la vue et le coeur avec cette nouvelle annonce. (Voir également sur la chaîne IPUB Brightcove la pub précédente).

Agency: 1861 United, Milan, Italy Creative Directors: Roberto Battaglia, Pino Rozzi Production Company: (h)films
Site web.
QU'EN PENSEZ-VOUS?

SITE : zoogami BE HAVE YOUR

very, very, very strange. Zoogami is a goofy personality quiz, a strange, silly, upbeat interactive adventure featuring inkblots, whack-a-moles, and randomly inserted pieces of clothing, food, and beer. Created by renown ad agency Saatchi & Saatchi, the bizarre website is not an ad of any kind, but actually an experiment by a group of creative types as to what kind of unusual things you can do with the internet. ipub, infopub.blogspot.com, jean julien guyot, blog, pub, zoogamiDommage que le doublage audio soit totalement décalé !

QU'EN PENSEZ-VOUS ?

STREET : 500 wants Paolo Casalis

Paolo Casalis, un designer italien m'envoie le fruit de son travail quant au concours fiat 500 wants you (ipub 27 mars 07).
DON’T WASH ME, BUY HER !
CONCEPT
Who, during his childhood but even in his adult age, has never used dirty car glasses as a surface on which toleave his own messages? The classic “Wash me! ”, with the verb rigorously in the imperative form, like if the car itself was asking for it. In the same way, for the launch of the new 500, cars of every city will be covered with imploring writings: “Don’t wash me, buy it!” it is the message of a guerrilla marketing operation through which the cars themselves will ask their owners to be replaced with the new Fiat ‘500. Armed with stencil templates, water buckets and small sponges, groups of “graffiti writers” will explore the cities searching for cars on which to leave their message: in front of schools, outside pubs and parties, in the center of the city as in its suburbs. Once the subject has been found, the stencil template is leaned against the dirty glass, which is then cleaned with a sponge until it reveals the image of the new 500 and its advertising claim.

This is a targeted marketing operation, since it is realized on the most neglected and older cars, therefore more suitable to be replaced with the new Fiat ‘500; at the same time the Adv message will be diffused everywhere in the city and outside of it, through the cars that will remain parked and those that will move in the streets, guaranteeing much more visibility than traditional media could do.
Finally, this guerrilla marketing operation is ironic, temporary (it disappears with two windscreen wiper strokes), it is not invasive and, most of all, it is clean, since it does not cover or stain the city, indeed it partially cleans up the glasses of the cars that circulate in it.

It’s your car that is asking for it: buy the new Fiat 500!
QU'EN PENSEZ-VOUS ?
 

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