L'"endorsement" ou l'utilisation d'un porte-parle. Cette technique qui consiste à prendre une personne connue pour parler d'une cause ou d'une entreprise, peut avoir un impact important sur l'esprit des consommateurs. Dans le cas présent, il s'agit de l'acteur Jim Carrey pour défendre Aung San Suu Kyi, cette femme prix nobel de la paix, s'est fait remarquée en 1991 pour ses actions non-violentes.
Jim Carrey calls for people to support the world's only imprisoned Nobel Peace Prize recipient Aung San Suu Kyi. He also decries Burma's military regime for recruiting more child soldiers than any other country in the world, destroying 3,000 villages in eastern Burma, and forcing 1.5 million refugees to flee. He appeals to viewers to join two organizations:
The Human Rights Action Center U.S. Campaign for Burma.
Jim Carrey calls for people to support the world's only imprisoned Nobel Peace Prize recipient Aung San Suu Kyi. He also decries Burma's military regime for recruiting more child soldiers than any other country in the world, destroying 3,000 villages in eastern Burma, and forcing 1.5 million refugees to flee. He appeals to viewers to join two organizations:
The Human Rights Action Center U.S. Campaign for Burma.
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