CTV Inc and MTV Networks today announced a bold new strategic alliance to build and grow the MTV brand in Canada. The announcement was made by Ivan Fecan, President and CEO of Bell Globemedia and CEO of CTV Inc. together with Bill Roedy, Vice Chairman, MTV Networks & President, MTV Networks International. The multi-layered CTV-led venture partners Canada's No. 1 television brand with the world's most valuable media brand, to create a vibrant platform for MTV in Canada, including:
- An MTV branded analogue channel available to 4.4 million households
- A commitment between CTV and MTV to create original Canadian
programming, destined for airplay in Canada across numerous CTV
platforms -- and on MTV channels around the world
- Exclusive access for CTV to the MTV brand and library of programming
for use in Canada across CTV's conventional, and specialty services
- Exclusive access for CTV to MTV's array of digital media assets in
Canada, including online, wireless, interactive and Video On Demand,
as well as development of new digital media content for Canadians.
- An MTV branded analogue channel available to 4.4 million households
- A commitment between CTV and MTV to create original Canadian
programming, destined for airplay in Canada across numerous CTV
platforms -- and on MTV channels around the world
- Exclusive access for CTV to the MTV brand and library of programming
for use in Canada across CTV's conventional, and specialty services
- Exclusive access for CTV to MTV's array of digital media assets in
Canada, including online, wireless, interactive and Video On Demand,
as well as development of new digital media content for Canadians.
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