The Hudson's Bay Company unveiled its fashions for Canada's Olympic Team on Tuesday -- a privilege for which it paid $100 million in hopes of rejuvenating its brand.
At Toronto's historic Fort York Armoury, models showed off familiar bright red and white colours on pullovers, T-shirts and parkas, as well as yoga pants and shearling hats -- a bit of a departure.
"It will remain to be seen which item (takes off with the public),'' said Suzanne Timmins, fashion director at the Bay. "Right now, we've gotten some feedback on our trapper hat that everyone seems to love. That's the one people seem to be talking about the most.'' Info sur CTV.ca
Aucun commentaire:
Publier un commentaire