Après Reebok et Decathlon, c'est au tour de nike de faire parler de sa campagne ciblant les femmes. Le site us offre des applications le fun pour iphone, mais aussi des widgets, et un design sympa.
AKQA has launched for nike a new campaign entitled “Be Transformed”, developed exclusively for the Asia Pacific region. The campaign celebrates the transformation of women determined to drive their revolution through sport, becoming stronger and more confident. Featured throughout the campaign is the Nike Zoom Sister One+, footwear designed to give women the most out of their training. The integrated campaign created by AKQA will be distributed throughout Asia Pacific in cinema, TV, digital (mobile and website), print, out-of-home and in-store. Six unique spots combine live action and animation to illustrate the potential that the Zoom Sister unlocks for these athletes.