PUB | L.A.dy Dior The Film

HEINEKEN | 'Sunrise' #mysunrise

The latest Enjoy Heineken Responsibly initiative "Sunrise belongs to moderate drinkers".

AR | BMW testet Augmented Reality im Personalmarketing

simply use AURAMAS

SITE | What do you know about meth ?

http://www.methproject.org/


via

TECHNO | AR for National Geographic Channel

Appshaker recently launched a unique way for people to interact with the amazing world of National Geographic Channel's content from around the globe.

Using the principles of augmented reality, people could immerse themselves in different scenes such as dolphins, leopards, the space landings, dinosaurs and more.

1000s of people interacted with the National Geographic Channel brand in the process as it toured Hungary, with 1000s more people sharing snapshots and video on Facebook as a result.

For more info on appshaker, please head to appshaker.co.uk

SITE | Voleurs de vies

CHANGE | Ju$txt – an SMS-enabled corruption reporting service

Ju$txt – an SMS-enabled corruption reporting service designed to empower victims of commonplace corruption around the world; providing campaigners and governments with the data they need to fight corruption more effectively.

ART PROJECT | The SCAR Project

The SCAR Project. Breast Cancer is Not a Pink Ribbon

TECHNO | Right Now technology

RightNow is a provider of customer experience technology services for consumer-centric organizations. Founded in 1997, RightNow is headquartered in Bozeman, Montana, employs more than 700 people, and serves over 1,900 organizations worldwide. RightNow is listed on the NASDAQ under the symbol RNOW.

VIDEO | Legend by NZ Transport Agency

Anti drink-driving advertising campaign from NZ Transport Agency.

AR | The Volkswagen Beetle. Juiced Up

The Beetle is back. Same soul. Different shell. Download the app at www.vwjuicedup.ca

AFFICHAGE | Et si Ben Ali se présentait dimanche aux élections en Tunisie?

«Réveillez-vous, la dictature pourrait revenir. Venez voter le 23 octobre», préconise l’association Engagement Citoyen.

SRC

STREET | SNEAKY BENCH ADVERTISING IDEA

src: N Messier.

Talk about opportunists, the ad agency DDB Auckland has altered public benches to imprint an advertisement for Superette, a clothing chain in New Zealand, into the bare legs of people who sit on them. The advertisements read “Short shorts on sale Superette” – a perfect way to send a message.

ART PROJECT | Wakhan, an Other Afghanistan !

Wakhan, an other Afghanistan ! _ INTRO En from La providence A on Vimeo.

http://wakhan-anotherafghanistan.com/

DOC | Mirror of my soul

Mirror of my soul from E&H LAB on Vimeo.

via Osocio

SITE | Slavery footprint

Vous connaissiez votre empreinte écologique, mais connaissez vous votre empreinte d’esclavagiste...Au travers d'un court questionnaire de 11 étapes qui permet de déterminer votre poids dans ce système qu'est l'esclavage vous obtiendrez votre "note" est surtout une prise de conscience du problème et une liste d'actions à mettre en oeuvre. 

Je souligne également le superbe travail d'infographie et de visualisation de donnée du site.

SITE | Blood Signal

AFFICHAGE | ramasser vos merdes

Nice idea from Prague. What is the best way to visualize the battle against dog poop? Shoes of course. Expensive shoes. That what the did in this campaign for Praha 7, a municipal district in Prague, Czech Republic.
via

PUB | A good turn, for a drunk friend, could save their life

While it’s not too exciting in concept or execution, the message is vital. Classic rock fans will recall that both Jimi Hendrix and AC/DC singer Bon Scott died from aspirating vomit while passed out.

STREET | No noise no game + Coke

via