via
VIDEO: Inspiration pour la STM | Chromaroma - Gamifying London Transport
Chromaroma takes your travel data and makes it into a game where every journey counts in a competition for the city!
Chromaroma from Mudlark on Vimeo.
VIDEO: Doktor Proktor And The End Of The World
Aschehoug Publishing built an exhibition consisting of life size monsters to publicize Jo Nesbø‘s children’s book Doktor Proktor and The End of the World. Maybe.
PUB: America Wireless Companies
Wireless products and services provide consumers tremendous convenience and benefits. In this recently launched "Command" television ad, CTIA highlight just a few of them.
IDEA: a unique insight into a vanished world in order to imagine a new world.
Ci-dessous, la fameuse Mapa Mundi d'Hereford. Cette carte ancienne représente le monde tel que les anciens était en mesure de l'aborder en fonction de leurs croyances et de leur connaissances.
Pourquoi ce billet ? Simplement un rappel à tous que tout s'invente en tout temps et d'une manière permanente et simultanée. C'est surement ce qu'il faut ne pas perdre de vue en publicité mais surtout dans les relations humaines.
Pourquoi ce billet ? Simplement un rappel à tous que tout s'invente en tout temps et d'une manière permanente et simultanée. C'est surement ce qu'il faut ne pas perdre de vue en publicité mais surtout dans les relations humaines.
PRINT: Help Japan
poster from Paul Vickers, Creative Director Consultant at Vision 360 France. Proceeds of poster sales to The Red Cross and save The Children.
via Osocio
PUB: adidas ALL IN
Le défi de réunir plusieurs sous marques (originals, performance, style) autour d'un seul porte drapeau semble simple mais ces 3 instances avaient des styles très différents. Le résultat est cohérent et dans la lignée des autres campagnes. Celebrate originality parlait uniquement d'originals et impossible is nothing uniquement de performance difficile alors de comparer car "all in" c'est tout adidas sans distinction.
PUB: all event
Tu veux jongler avec Gignac en mangeant une barbe à papa pendant que tes amis font du rodéo avec un ghetto-blaster ? C'est toi qui décides !
Une fois tu as rêvé d'une fête tellement géniale qu'en te réveillant tu as pleuré ? L'appli all event te tend une main amicale pour que ton rêve devienne réalité. Tu places tes stars et tes attractions, tu trouves un concept inédit, tu récupères des votes, et si tu es sélectionné ton événement verra le jour le 10 mai 2011.
Une fois tu as rêvé d'une fête tellement géniale qu'en te réveillant tu as pleuré ? L'appli all event te tend une main amicale pour que ton rêve devienne réalité. Tu places tes stars et tes attractions, tu trouves un concept inédit, tu récupères des votes, et si tu es sélectionné ton événement verra le jour le 10 mai 2011.
PUB: ONE DROP Will you be my date on World Water Day March 22?
Close to 1 Billion people without access to safe water would like you to.
It starts with just ONE DROP.
It starts with just ONE DROP.
PUB: One Million Heineken Hugs
To say "thank you" to Heineken Facebook fans for getting us to one million "likes", Heineken sent a team of Heineken Huggers out to the streets of Amsterdam, to give back some of the love. We hope to get to you all eventually!
CONCOURS: Nominees for the Osocio’s Best Campaign of 2010
“We’re in the business of changing behaviours, not winning awards.” is the statement Armando made last year. Why are we doing this award, then? Because we want to put the most creative and innovative social ads in the spotlight, so that non-profit organizations can learn and benefit from these best practices.
Evolution
The 20 nominees this year show us a remarkable evolution in social advertising. When I started blogging about this niche industry in 2005, most of the campaigns where print-only. The majority of the campaigns in 2010 are driven by online video. Digital and real-world interactivity, and social media, are growing fast. My prediction for 2011 is that these two will be the leading campaign instruments.
Just like last year each jury member will choose a top-10 from the nominees list and score them from 1 to 10.
All Osocio bloggers are members of the jury. And I’m proud to announce these ten external jury members:
- Aurélia Courtot, founder and blogger at influence-ethique.fr.
- Constantin Nimigean, Owner and blogger at oitzarisme, an important inspirational website about photography and founder of Love Issue online magazine.
- Fırat Yıldız, Art Director at McCann Erickson Turkey and blogfriend for a long time at Elma+Alt+Shift.
- Geoff Livingston, former public relations strategist, now Co-Founder, CMO at Zoetica.
- Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB.
- Martina Zavagno: Interactive marketer working for a premium sports brand. And famous advertising blogger at Adverblog.
- Nedra Kline Weinreich, Founder of Weinreich Communications, expert in the field of Social Marketing.
- Olga Figurska, Editor in Chief at the Polish website about social advertising Kampanie Społeczne.
- Sacha Declomesnil: E-marketing and web2.0 strategist. Specialist in fundraising 2.0. His blog.
- Tim Nudd, Editor at AdFreak.com.
The deadline for the jury is February 5.
The winner will be announced at February 7.
This is the Top 20 list of the best social campaigns featured on Osocio in 2010. One of these campaigns will become the Osocio’s Best Campaign of 2010 (see them after the break):
January
Aides: Naughty Graffiti
Aides / France / TBWA\Paris
See the original post
Zero Rupee note fights corruption
Fifth Pillar / India
See the original post
March
Have a break: Greenpeace vs KitKat
Greenpeace / UK
See the original post
April
I kill 15 people every minute
Solidarités International / France / BDDP & Fils
See the original post
May I
Every Team Needs a Shirt
180 / Netherlands/USA
See the original post
May II
Old Is The New New
HOPE Worldwide / India / Dentsu Marcom Pvt Ltd, Gurgaon, India
See the original post
June
Instant Oil Spill
Greener Media / USA / Mark & Phil
See the original post
July I
Alzheimer’s Erasers
Alzheimer’s New Zealand / Colenso BBDO, Auckland, New Zealand
See the original post
July II
Dispensing Dirty Water
UNICEF / USA
See the original post
August
The Majestic Plastic Bag
Heal The Bay / USA / DDB
See the original post
September
Signs of trouble on the I-75
Norm Magnusson / USA / Funism (Norm Magnusson)
See the original post
October
It Gets Better
Dan Savage / USA
See the original post
November
The Guide Dog Interviews
Guide Dogs NSW / ACT / Australia / Three Drunk Monkeys
See the original post
December I
What’s so great about growing old?
Liga Preuana de Lucha Contra el Cancer / Peru / Y&R, Lima
See the original post
December II
Attraction Le Manga
INPES / France / DDB Paris
See the original post
Edito pick
Sussex Safer Roads Partnership / UK / Daniel Cox
See the original post
Editor pick
The $73,000 bar bill
Ogilvy Brazil
See the original post
Editor pick
A history forgotten is a future lost
Apartheid Museum / South Africa / TBWA\HUNT\LASCARIS
See the original post
Editor pick
GooTube
The Test Tube / Canada / National Film Board of Canada
See the original post
Editor pick
It rarely stops
National Domestic Violence Hotline / USA / Y&R Chicago
See the original post
PUB: PETA go veggie
pourquoi lorsque je mange des épinards ça me fait pas le même effet ??
Dégradant ?
Provocant ?
Avilissant ?
Sexiste ?
Désespéré ?
autres ?
Dégradant ?
Provocant ?
Avilissant ?
Sexiste ?
Désespéré ?
autres ?
CONCOURS: Nominees for the Osocio’s Best Campaign of 2010 announced.
The twenty best social campaigns of 2010.
Osocio is proud to announce a list of twenty nominees for the Osocio’s Best Campaign of 2010 award.
Osocio is proud to announce a list of twenty nominees for the Osocio’s Best Campaign of 2010 award.
Last year, we did this for the first time and it was quite interesting. In 2010 we did it a little differently. Each month, all the Osocio bloggers voted for the Campaign of the Month. The result: 15 great campaigns shortlisted for this Campaign of the Year election (15 because in three months we had two winners). From all second places I choose personally 5 editor picks. that makes 20 nominees in total.
PUB: audi A4 robot
Agency: DDB Barcelona
Client: V.A.E.S.A.
Product: Audi A4
Executive Creative Director: Alberto Astorga
Creative Directors: Alfredo Binefa, Jaume Badia, Alejandro Arriagada
Art Director: Jaume Badia
Copywriters: Alberto Astorga, Alfredo Binefa, Alejandro Arriagada
Production Company: Agosto
Director: Nacho Gayan
PUB: LG Prank Campaign - My wife smashed my TV
Le recrutement via facebook est la partie intéressante de cette campagne.
PUB: Moleskine Mini
A new video by dutch artist Rogier Wieland illustrates the new Moleskine Extra Small Planners, Weekly and Daily.
VIRAL: Lady Gaga is dead
On December 1st, Hollywood dies a digital death. The world's top celebrity tweeters are sacrificing their digital lives to give real life to millions of people affected by HIV/AIDS in Africa and India. Watch their full last tweet and testaments and buy their digital lives back at buylife.org .
VIDEO: juste 2 minutes
Une excellente initiative de MEMO (Moelle épinière et motricité Québec) qui nous présente ce court-métrage sur l'importance de respecter les places de stationnement réservées qui démontre qu'il y a des 2 minutes qui peuvent devenir une éternité.
Agence: Cartier
Agence: Cartier
RENCONTRE: LAB event art actuel pour Amnistie Internationale
Amnistie internationale vous invite à un cocktail artistique le jeudi 25 novembre 2010 de 17h30 à 22h00 au Eastern Bloc, un centre dédié à la production et la diffusion des arts médiatiques et interdisciplinaires. Cet événement (2e édition) saura satisfaire les néophytes aussi bien que les connaisseurs d’art actuel. VJing, prestations audio-visuelles, et autres surprises vous en mettront plein la vue.
Roadsworth, édition 2009:
Ouananiche présentera un remix du court métrage NEXT FLOOR de Denis Villeneuve (meilleur court-métrage Cannes 2008).
Ouananiche est vorace de films qu’il cuisine et recompose dans des collages vidéo-musicaux. Quand PHI Group lui a proposé d’être le remixeur officiel de Next Floor, véritable joyau du monde du court-métrage, c’était comme lui ouvrir la porte de son garde-manger. Ce film de 11 minutes, réalisé par Denis Villeneuve, qui a écumé les festivals et remporté de nombreux prix à travers le monde, est devenu une matière première que Ouananiche découpe, mixe, assaisonne, en un festin pour vos yeux avides et pour vos oreilles affamées. L’artiste du mash-up audiovisuel n’en a fait qu’une bouchée.
Collectionner l’art actuel 50/50 : Les collectionneurs pourront acquérir des œuvres contemporaines de jeunes artistes montants à un prix raisonnable. La moitié du prix de vente ira aux artistes et l’autre moitié ira à Amnistie internationale. De plus, un reçu de charité sera émis aux acheteurs pour la portion (50%) qui sera versée à Amnistie. Éric Bolduc, commissaire de l’exposition, a rassemblé une douzaine d’artistes émergents et en mi-carrière, incluant de jeunes talents représentés en galerie:
- Alana Riley
- Guillaume Simoneau
- Jason Botkin
- Jean-François Bouchard
- Jean-Sébastien Denis
- Jessica Auer
- Julie Ouellet
- Marisa Portolese
- Paul Bourgault
- Peter Gibson (Roadsworth)
- Philippe Allard
- Robert Bos
- Sophie Jodoin
Invité spécial : Alain Tremblay sera parmi nous pour témoigner de sa passion pour l’art et les artistes d’ici. À l’occasion d’une causerie informelle et ouverte à tous, ce grand collectionneur montréalais vous expliquera ce qui a motivé ses premiers élans et ce que l’acte de collectionner lui apporte au quotidien.
L’évènement désire également sensibiliser la population à la situation socioéconomique fragile des artistes ainsi que leurs droits et liberté d’expression.
Guillaume Simoneau, édition 2009:
Un évènement punché!
Coût d’entrée : 20 $
comptant ou chèque, libellé à l’ordre de « Amnistie internationale »
comptant ou chèque, libellé à l’ordre de « Amnistie internationale »
Des bouchées seront servies.
mention obligatoire : Jean-François Bouchard, gracieuseté de la Galerie SAS
Le Eastern Bloc est situé au 7240 Clark, 2e étage, tout près du métro De Castelnau.
Amnisitie internationale est un mouvement mondial indépendant d’hommes et de femmes qui militent pour le respect des droits humains.
PUB: Your NO. It changes everything
Serbian campaign.
A study among young people showed that 15.1% of first year high school at least once used psychoactive substances, other than tobacco and alcohol. The study was published at a news conference at which was also announced a preventive campaign by the Ministry of Health and the European Union in Serbia against drug abuse under the motto “United Against Drugs”.
A study among young people showed that 15.1% of first year high school at least once used psychoactive substances, other than tobacco and alcohol. The study was published at a news conference at which was also announced a preventive campaign by the Ministry of Health and the European Union in Serbia against drug abuse under the motto “United Against Drugs”.
The campaign aims to promote awareness of the dangers and consequences of drug use in the general population, with special emphasis on high-risk groups aged 16 to 24 years.
via
PUB: UNICEF and Lowe Indonesia promote healthy media habits for children
Engaging children in active play and encouraging them to avoid excessive and unsupervised TV watching and gaming, is at the centre of a UNICEF Indonesia print and TV advertisement campaign.
PUB: philips Wake-up
Ouep je me pose la question si c'est vraiment efficace cette lampe. Qu'en pensez-vous ?
La luminothérapie consiste à s’exposer à la lumière du jour ou à une lumière diffusée par des lampes fluorescentes ou de type DEL. La lampe Wake-up Plus permet de se réveiller naturellement en simulant la lumière du lever de soleil. La lumière fait augmenter le niveau d’hormones énergétiques dans le corps afin de le préparer à se lever.
Bref Philips nous fait la démo des bénéfices de sa lampe avec... un Coq. Au Costco un autre modèle la lampe goLITE BLU est vendu 157$ + taxes, avez vous essayé ce type de produit si oui avez vous constaté des effets bénéfiques ?.
SITE: WAZP - WE ARE ZE PRESIDENTS
THE PERFECT XMAS GIFT !
Buy a tshirt,
support a non profit
organization
Buy a tshirt,
support a non profit
organization
You know them by name, sight and reputation.
The organizations they lead are household names
and among them most powerful in the world.
They run the world, have power and money, rot our planet,
lobotomize culture, selling toxic products, defrauding the system,
breaking laws and that's just the tip of the rapidly melting ice berg.
They respect nothing, have no values, except those in their stock portfolio
and are rewarded with mind-boggling bonuses, despite their deplorable actions.
They are the presidents.
In three words, "They **** us."
The idea is enfuriatingly simple.
We Are Ze Presidents aims to shine an ironic spotlight on these elites
using the common and ubiquitous tshirt, so we remember who they are.
By purchasing one of these tshirts, you will also help support
many non-profit organizations that every day try
to repair the consequences of Ze President's actions.
For each sale, WAZP gives back 5$ to specific activist organizations
working against the organization of the chairman concerned.
Maybe through humor and ridicule we can change the world.
At least, through the fraudulent use of their image we stand united in our message.
Through this accidental philanthropism
finally these world leaders can be help a cause other than their own greed.
WAZP.
FACEBOOKPUB: Power smart
BACK TO THE BASICS:The most ridiculous thing about wasting power is that for some reason we don't think it is ridiculous.
TENDANCE: Vivre léger : 60 tendances pour demain
Vous vous demandez : Comment vivre léger ?
A cette question très actuelle, des architectes, des designers, des stylistes, des cuisiniers et d'autres créateurs apportent leur réponse. Imaginez un monde où l'on a besoin de presque rien, juste d'un nécessaire qui se veut à la fois esthétique, durable et social... Embarquement immédiat pour un tour du monde en 60 tendances. Hamdam Mostafavi
Ce hors-série de Courrier international disponible chez votre marchand de journaux.
■ Vous pouvez également l'acheter dans notre boutique en ligne en cliquant ici
A cette question très actuelle, des architectes, des designers, des stylistes, des cuisiniers et d'autres créateurs apportent leur réponse. Imaginez un monde où l'on a besoin de presque rien, juste d'un nécessaire qui se veut à la fois esthétique, durable et social... Embarquement immédiat pour un tour du monde en 60 tendances. Hamdam Mostafavi
Ce hors-série de Courrier international disponible chez votre marchand de journaux.
■ Vous pouvez également l'acheter dans notre boutique en ligne en cliquant ici
ART PROJECT: Forces Of Nice, an art collab project with adidas originals.
Chairman Ting Industries, Tom Pettapiece and Tangible Interaction are proud to present you Forces Of Nice, a nice art collaboration project with adidas Originals. We are super stoked on this collaborative art show with adidas where we will showcase the art of Chairman Ting, the music of Tom Pettapiece and the interactive experience of Tangible Interaction. This is an exclusive invite only event at adidas Originals Flagship in Hong Kong. x
Forces Of Nice, an art collab project with adidas Originals from Chairman Ting on Vimeo.
PUB: break the habit
Bon lundi ensoleillé, la nature est belle, les gens souriant c'est une journée d'automne formidable...
The Precinct Studios, Sydney has released 'Break the Habit, a new web film that aims to draw attention to the epidemic of childhood obesity in Australia.
The spot directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.
Says Henry Motteram, managing director of The Precinct Studios: "Parents need to be aware that if their children become obese, it is more than likely because of them. For whatever reason, many parents ignore the early signs that surround the onset of obesity and fail in their duty of care to address the problem. It is hoped that this commercial will highlight this and get people talking about the topic".
'Break the Habit' launched via social networking sites in a successful bid to start a discussion around not only childhood obesity but parents responsibility in the matter.
Producer - Henry Motteram
Director - Melvin J. Montalban
Editor - Melvin J. Montalban
D0P - Tania Lambert
Music Sound Production - Peter McCorquodale @ McCrocodile Audio
Colourist - Trish @ Hi-Def Video Services
Producer's Assistant - Natasha Jackson
Gaffer - Matt Russell
Camera Assistant - Mark Collins
Production Assistant - Aragorn Fenton
Mother - Mikaela Martin
The Precinct Studios, Sydney has released 'Break the Habit, a new web film that aims to draw attention to the epidemic of childhood obesity in Australia.
The spot directly targets parents who continue to feed their children junk food regardless of the damaging effects it is known to cause them. By comparing junk food to drug abuse, the commercial aims to make parents stop and think about their actions and remind them that junk food is a major contributor of childhood obesity, which is linked to a variety of chronic illnesses.
Says Henry Motteram, managing director of The Precinct Studios: "Parents need to be aware that if their children become obese, it is more than likely because of them. For whatever reason, many parents ignore the early signs that surround the onset of obesity and fail in their duty of care to address the problem. It is hoped that this commercial will highlight this and get people talking about the topic".
'Break the Habit' launched via social networking sites in a successful bid to start a discussion around not only childhood obesity but parents responsibility in the matter.
Producer - Henry Motteram
Director - Melvin J. Montalban
Editor - Melvin J. Montalban
D0P - Tania Lambert
Music Sound Production - Peter McCorquodale @ McCrocodile Audio
Colourist - Trish @ Hi-Def Video Services
Producer's Assistant - Natasha Jackson
Gaffer - Matt Russell
Camera Assistant - Mark Collins
Production Assistant - Aragorn Fenton
Mother - Mikaela Martin
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