PROGRAM HIGHLIGHTS
• The publishing landscape: a province by province exploration of print options and opportunities
• A look at reader trends by age, gender and demographics, plus effective ways to reach these different groups
• Online publishing: its effectiveness, its future, and its relationship to old-fashioned publishing
• Creative inspiration: success stories and case studies that will inspire you to give up predictable print advertising in exchange for innovation
No other medium can claim to be as tried and tested as print. Despite the abundance of publications that now appear online, it is evident that good, old-fashioned, tactile print remains the popular choice for readers. Do you continue to maximize the power of print or has new media got the better of you?
If the latter rings true, be sure to attend How Powerful is Print this September. This working Knowledge seminar explores the critical role print plays in the greater media mix and promises to inspire those of you who lack inspiration when it comes to using this medium.
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