Ce n'est pas le titre d'un western à la Sergio Leone, mais un sujet qui en irrite plus d'un et plus d'une. Souvent les critiques sont dures face aux publicités et face à cette fâcheuse habitude PITOUNE, SEXE, VENTE. Voilà les résultats d'un étude vérité sur le beauté et la pub !
This summer, ICR (International Communications Research) polled a nationally (US) representative sample of 504 women and 504 men by telephone. Consumers from 18 to 65-plus, with household incomes below $25,000 to more than $75,000 were asked to share their views on beauty and advertising.When divided by age,the survey indicates middle-aged men and women are more accepting of flaws than younger or older people. Also, people 18-34 and 65-plus are more likely to seek perfection.
QU'EN PENSEZ-VOUS ?
This summer, ICR (International Communications Research) polled a nationally (US) representative sample of 504 women and 504 men by telephone. Consumers from 18 to 65-plus, with household incomes below $25,000 to more than $75,000 were asked to share their views on beauty and advertising.When divided by age,the survey indicates middle-aged men and women are more accepting of flaws than younger or older people. Also, people 18-34 and 65-plus are more likely to seek perfection.
QU'EN PENSEZ-VOUS ?
Aucun commentaire:
Publier un commentaire