Cette pub du Top 5 de la semaine sur AdForum (oui oui, le site américain) semble se moquer des Québécois. J'ai l'impression qu'ils ont filmé la pub "en Français de France" et qu'ils ont utilisé un acteur québécois pour le doublage. Il va falloir répliquer!!! Comme le dirait Jean-Ju, qu'en pensez-vous?
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NEW YORK (AdAge.com) -- Bloggers are surprisingly picky about the ads they will accept, according to panelists taking part in the Ad:Tech “Blogvertising Opportunities,” session at the New York Hilton.
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| Gawker publisher Nick Denton emphasized that he would not accept an ad from Wal-Mart. See a five-minute video excerpt from the session. |
Standing room only
The topic of the mechanics and trends involved in blog advertising turned out to be one of the three-day conference's hottest, drawing an overflow, standing-room only crowd to the Hilton's Nassau suite.
“If we were approached by Wal-Mart, they would not be appropriate for us,” Nick Denton, head of Gawker Media, told the audience. His readers, aficionados of what is hip in media, political and tech circles, would not accept any big, mainstream brand, he said.
Mr. Denton, a pioneer among bloggers in accepting advertising and running his 14 blogs around an ad model, has not been shy about accepting ads from name brands like Nike and Sony, which resonated cool among his niche readers, he said. Gawker Media’s stable includes Gawker, Wonkette, Defamer and Gizmodo.
Via AdAge (avec abonnement gratuit)
From the Coca-Cola awning at the newsagent's to the looming O2 billboard on the high street, the succession of Calvin Klein ads on the tube escalator and the McDonald's-branded steps, the journey to work becomes a bombardment of marketing messages that would leave Roland Barthes' head spinning.
In one 45-minute journey, the average London commuter is exposed to more than 130 adverts, featuring more than 80 different products. Only half of that information makes any impact, while unprompted we can remember none of the blur of adverts. In an entire day, we're likely to see 3,500 marketing messages.
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The numbers
In 90 minutes, Owen saw 250 adverts from more than 100 brands in 70 different formats. The number recalled without prompting was 1
The brands included
Apple, Accessorize, Adidas, Bang & Olufsen, Benetton, BMI Baby, Boots, BT, Calvin Klein Obsession, Cartier, Channel 4, Chupa Chups, Clinique, Coca-Cola, Creative, Currency Exchange, D&G, Debenhams, DHL, Dior, Disney, Easy Internet, Egg, Ernest Jones, Espirit, Evening Standard, FCUK, Fenid, Footlocker, Gap, Gift Ideas, Givenchy, GQ, Grazia, Gucci, Harry Potter, Hello, HMV, iPod, JD Sports, Kookai, LG, Limited Edition, M&S, Madonna, Maestro, McDonalds, Muji, Mulberry, Nationwide, NatWest, Next, O2, Orange, Quicksilver, River Island, Royal Mail, Selfridges, Shell, Smint, Sony, Springer the Opera, Startrite, Subway, Sunglasses Hut, Tanning Shop Sale, 3, The Independent, Tie Rack, Timberland, Time Out, T-Mobile, Trebor, U2, Warehouse, Waterstones, WH Smith, William Hill, Wrigleys.
Ce nouvel ouvrage de Jean-Pierre Eskenazi coécrit avec François Cazals traite de la stratégie à mettre en place lors du lancement d’un site de e-commerce avec pour objectif sa rentabilité et dresse un état des lieux du marketing en ligne et du référencement.
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